Helpful resources for marketing, sales and service

Resources Zone

Welcome to our Resources page, where you'll find a wealth of knowledge about the HubSpot ecosystem and the Inbound methodology. As passionate advocates of Inbound, we are committed to empowering marketing, sales, service, and operations teams with the tools they need to succeed.

Our Resource Download Zone is your go-to space for guides, ebooks, videos, and webinars that will help you supercharge your CRM strategy. Whether you're looking to optimize your marketing campaigns, streamline your sales process, or enhance your customer service, we've got you covered. Explore our collection of resources and take your team's skills to the next level. With our expert insights and practical tips, you'll be well-equipped to achieve your business goals and drive growth.

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UPDATES NEWSLETTER

Don't miss the latest HubSpot Updates!

Check out our blog posts to discover the latest and upcoming HubSpot updates that will elevate your CRM management.

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Navigating the AI Era

Artificial intelligence is reshaping the way we discover, connect, and grow. From content that answers questions before they’re asked to marketing frameworks that never stop learning, the new frontier of growth lies in how we adapt. HubSpot’s latest AI resources are designed to guide teams through this transformation, combining the precision of data with the intuition of human creativity.

AEO GRADER

Grade your Answer Engine Optimisation

Search is changing — and so is visibility. The HubSpot AEO Grader helps you understand how your brand performs in an era where AI delivers answers before users ever click.

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FRAMEWORK

Close the Loop on Your Marketing Strategy

The HubSpot Loop Marketing Framework reimagines the traditional funnel into an ever-evolving cycle of connection and learning to keep your audience engaged long after the first conversion. 

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Loop Marketing Framework by HubSpot
Dublin HUG Event

Unlock the Power of Your HubSpot Portal

An in-person event hosted at HubSpot House, Dublin, bringing together customers, partners, and product experts to explore the latest innovations across the HubSpot Customer Platform. This collection features the recorded sessions from the event - a deep dive into what’s new in Marketing Hub, Sales Workspace, Customer Agent, Buyer Intent, Prospecting Agent, and more. 

 

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Data Quality and Standardisation

Discover tools and best practices for maintaining clean, accurate data across your CRM. From validating email addresses with ZeroBounce to formatting phone numbers with furballAI, our step-by-step guides and automation tips will help you streamline your data management.

CODE SNIPPET

Standardise US States with Programmable Automation

Standardising state and region names in your CRM ensures data consistency and operational efficiency.  This automation reduces errors, improves reporting, and streamlines territory assignment, especially if your main target is the United States.

CODE SNIPPET

Validate Email Addresses with ZeroBounce and HubSpot Operations Hub

Automate your email validation process with ZeroBounce and HubSpot Operations Hub to maintain a clean and accurate contact list, reducing the chances of bounces, spam complaints, and invalid addresses.

CODE SNIPPET

Format and Validate Phone Numbers with furballAI and Data Hub

Struggling with inconsistent phone numbers in your CRM? Learn how furballAI and HubSpot’s Data Hub (formerly Operations Hub) can streamline your data management.
 

Automating Success: From Campaigns to CRM Efficiency

Unlock the power of automation and inbound strategies to drive growth and streamline your processes. Learn how to automate routine tasks, such as sending an SMS with Twilio and HubSpot Operations Hub, and standardise data with programmable workflows. Dive into our expert guides on executing powerful Inbound and ABM campaigns to convert high-value prospects. Whether you're optimising your CRM or supercharging your marketing efforts, these resources will help you achieve more with less effort.

GUIDE

How to Execute Inbound + ABM Campaigns with HubSpot

This guide is the definitive resource for learning how to run account-based marketing campaigns with HubSpot CRM.

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RESOURCE DROP

Send Automated SMS with Twilio and HubSpot Data Hub 

Revolutionise your customer engagement and streamline your business operations by harnessing the power of SMS automation. 

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CRM and RevOps to Power Your Go-to-Market Strategy

Gain the knowledge and tools to optimise your CRM, align sales and marketing efforts, and harness the power of Revenue Operations (RevOps). Our resources offer deep insights into implementing CRMs, refining sales processes, and implementing RevOps strategies that unlock growth. With advanced tools, calculators, and practical templates, you’ll discover how to elevate team performance, improve lead generation, and enhance data quality to elevate your go-to-market motions and unlock sustainable growth.

CALCULATOR

The HubSpot ROI Calculator helps you estimate your HubSpot solution's potential return on investment.

CALCULATOR

Discover the true cost of your HubSpot software and make informed decisions. Maximise Your Investment

GUIDE

Best practices when choosing a CRM for your business growth

EBOOK

The Hidden Costs of Cobbled Systems for Sales Leaders

REPORT

Learn why customers who use HubSpot CRM grow twice as fast!

EBOOK

32 Enviable Inbound Marketing Email Examples

EBOOK

The True Cost of Context-Switching for Marketing Leaders

GUIDE

Improving Productivity Per Rep with Sales Hub Enterprise

GUIDE

The Complete Guide to Integrations and Why Use Them

EBOOK

Multi-Touch Revenue Attribution Reporting eBook

CALCULATOR

SMART Marketing Goals Calculator Template with Examples

VIDEO

Converting prospects into brand promoters with HubSpot

TEMPLATE

How to Create Buyer Personas for your Business with Examples

EBOOK

The 30 Greatest Lead Generation Tips, Tricks and Ideas

GUIDE

HubSpot Marketing Hub Enterprise Return on Investment 

GUIDE

The Beginners Guide to Generating Inbound Leads

GUIDE

The Complete Guide to Sales Prospecting

CHEAT SHEET

Find out about the 6 Marketing Metrics your Boss Actually Cares About

 

EBOOK

How to Monitor Social Media in 10 Minutes a Day

 

GUIDE

The Ultimate Guide to Customer Service 101

PILLAR PAGE

Revenue Operations streamline sales, marketing, and customer service, acting as the core of the flywheel for uninterrupted growth.

 

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Enhance large data-sets

Smart data matching 

Our proprietary algorithm FurBall identifies patterns in your data and matches records extracting the context of their data points. 

FurBall is a powerful tool that can handle complex and diverse data scenarios for large data sets that need matching and linking without unique identifiers, consistent formatting or naming conventions.

FurBall can be configured specifically for your organization's data needs and governance policies.

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Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.