Privacy Policy

Cat Media Privacy Policy 

 

Purpose of this privacy policy

At Cat Media, accessible from https://www.catmedia.ie, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that are collected and recorded by catmedia.ie, and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Controller

A “controller” is an individual or organization that independently or jointly determines the purposes and methods of processing personal data. Unless otherwise notified, Cat Media Ltd is the designated controller and accountable for your personal information (referred to collectively as Cat Media, "catmedia.ie," “we,” “us,” or “our” in this privacy policy).

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

Cat Media Ltd. legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • Cat Media Ltd. needs to perform a contract with you
  • You have given Cat Media Ltd. permission to do so
  • Processing your personal information is in Cat Media Ltd. legitimate interests
  • Cat Media Ltd. needs to comply with the law

Cat Media Ltd. will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.

What data do we collect?

• Personal identification information (Name, email address, phone number, etc.).

• Log Files (includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, etc).

• Content-related information in accordance with the Cat Media Data Processing Statement. 

• Information generated or processed through approved AI-enabled tools, where relevant to our business operations, CRM management, marketing, customer support, analytics, content workflows, or service enquiries. This may include prompts, outputs, summaries, classifications, tags, notes, or analysis derived from information you have provided to Cat Media, where processed in accordance with this Privacy Policy and applicable data protection laws.

• Information stored in Cat Media’s customer platform and CRM, including contact details, company details, email communications, meeting bookings, call notes, meeting recordings, transcripts, AI-generated meeting notes, summaries, CRM activity history, commercial interactions, event registrations, form submissions, and related sales, marketing, support, or customer success records.


How do we collect your data?

You directly provide Cat Media Ltd with most of the data we collect. We collect data and process data when you:

• Register online for a webinar or event, download content from our site, sign up for a course.
• Voluntarily complete a customer survey or provide feedback on any of our feedback forms or via email.
• Use or view our website via your browser's cookies.

We may also collect and process personal data through our customer platform and business communication tools, including HubSpot, Microsoft, video meeting platforms, email, calendar integrations, meeting booking tools, and approved AI-enabled tools. This may include meeting recordings, transcripts, AI-generated notes, summaries, emails, call logs, CRM activity records, and other communications exchanged with prospects, customers, partners, suppliers, or event attendees.

Use of AI-enabled tools

Cat Media may use approved AI-enabled tools to support business operations, CRM management, marketing, customer support, analytics, content workflows, service enquiries, and internal productivity.

We do not use free, personal, public, or unmanaged consumer AI accounts to process personal data for Cat Media business purposes. Where AI-enabled systems are used, they are business, enterprise, private, or contractually controlled environments subject to appropriate confidentiality, access control, security, data protection, and contractual safeguards.

Cat Media may use enterprise-grade tools and services including Microsoft enterprise AI services, Microsoft Azure AI services, Microsoft Foundry / Azure AI Foundry, Azure OpenAI models, OpenAI business services, the OpenAI API, Anthropic/Claude commercial services, HubSpot AI/Breeze, and Cat Media’s proprietary or managed tools, where appropriate for our business operations or agreed services.

Cat Media does not use personal data to train public, shared, or third-party foundation models. Where AI-enabled services are provided by third parties, their use is governed by applicable service terms, data processing terms, transfer mechanisms, and security controls.

Client service data processed by Cat Media on behalf of clients is governed by our Data Processing Statement, applicable client agreements, data processing agreements, and documented client instructions.

Where meeting recording, transcription, or AI note-taking tools are used, including HubSpot Notetaker or similar approved business tools, Cat Media uses them to support meeting follow-up, CRM record keeping, customer service, sales processes, project delivery, and internal business administration.

We aim to inform meeting participants when a meeting is being recorded, transcribed, or summarised using AI-enabled tools, and we apply appropriate access controls and retention practices to meeting records.

Automated decision-making

Cat Media does not use AI or automated processing to make decisions about individuals that produce legal effects or similarly significant effects, unless we separately notify the individual and provide the safeguards required by applicable data protection laws. AI-enabled tools may be used to assist with internal analysis, classification, summarisation, CRM management, marketing operations, customer support, and service delivery, but human oversight remains part of our business processes.


Cat Media Ltd collects your data so that we can:

• Manage and store your data in our CRM for legitimate business, sales, support, and contacting purposes.
• Respond to enquiries, meeting requests, event registrations, downloads, forms, and service requests.
• Send you marketing communications where permitted by law or where you have opted in.
• Provide relevant resources, gated content, newsletters, webinars, events, tools, and website experiences.
• Analyse and improve our website, CRM, marketing, content, sales, support, and service operations.
• Use approved AI-enabled tools to support business operations, analytics, CRM management, customer support, content workflows, and service delivery, subject to the safeguards described in this Privacy Policy.

• Record, transcribe, summarise, review, and follow up on meetings, calls, emails, and customer communications where appropriate for sales, support, customer success, project delivery, legal, compliance, training, or business administration purposes.

If you agree, Cat Media Ltd will share your data with our partner companies so that they may offer you their products and services:

HubSpot customer platform and CRM software (HubSpot, Inc., HubSpot Ireland Limited, and the HubSpot affiliates listed in Annex 4 to the Data Processing Agreement). Visit HubSpot Privacy Policy to learn more.

How do we store your data?

Cat Media Ltd securely stores your data at:

  • HubSpot CRM software HubSpot, Inc., HubSpot Ireland Limited, and the HubSpot affiliates listed in Annex 4 to the Data Processing Agreement) Visit HubSpot's Privacy Policy to learn more.
  • Microsoft Business Cloud, Office 365, inclusive of OneDrive and SharePoint, in accordance with Microsoft GDPR compliance. Visit Microsoft's Privacy Policy to learn more.
  • Microsoft Azure Cloud, in accordance with an extensive range of national, regional, and industry-specific legislative requirements and security standards, the Microsoft Azure Cloud Platform maintains strict compliance with such regulations, including, inter alia, SOC 2, ISO 27001, and multiple additional standards.

We aim to process and store your personal data in the European Union (EU), the European Economic Area (EEA), or the United Kingdom (UK) where possible. Where we use service providers or approved tools that process personal data outside these locations, we rely on appropriate safeguards such as adequacy decisions, standard contractual clauses, data processing agreements, transfer risk assessments, and other lawful transfer mechanisms where required.

Log Files

Cat Media's website follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is for analysing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Marketing

Cat Media would like to send you information about our services that we think you might like, as well as those of our partner companies. If you have agreed to receive marketing, you may always opt-out later. You have the right at any time to stop Cat Media from contacting you for marketing purposes or giving your data to other members of Cat Media Ltd group. If you no longer wish to be contacted for marketing purposes, please click here.

Data Security

We have appropriate administrative and technical security measures in place to prevent personal data from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your personal data will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

Where AI-enabled tools are used, access is restricted to authorised users and approved business systems. We do not use free, personal, public, or unmanaged consumer AI accounts to process personal data for Cat Media business purposes. We apply appropriate access controls, confidentiality obligations, vendor due diligence, data processing terms, and security controls when using AI-enabled services.

What are your data protection rights?

Cat Media Ltd would like to make sure you are aware of your data protection rights. Depending on the circumstances and applicable law, you may have the following rights:

• The right of access: You have the right to request a copy of the personal data we hold about you.
• The right to rectification: You have the right to request that we correct personal data you believe is inaccurate or complete personal data you believe is incomplete.
• The right to erasure: You have the right to request that we delete your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer certain personal data to another organisation or directly to you, under certain conditions.
• The right to withdraw consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent at any time.

If you make a request, we have one month to respond to you. If your request is complex or you have made several requests, we may extend the response period where permitted by law and will inform you if this applies.

You can exercise your rights by submitting our Data Privacy Request Form or by contacting us at legal@catmedia.ie.

We will not usually charge a fee for responding to a data subject request, but we may charge a reasonable fee or refuse to act where a request is manifestly unfounded, excessive, or repetitive, where permitted by law.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

Call us at (+353) 1 263 0390

Or email us: legal@catmedia.ie

 

 

 

Cookie Policy

Like any other website, catmedia.ie uses cookies. These cookies are used to store information, including visitors' preferences and the pages on the website that the visitor accessed or visited. The information optimises the users' experience by customising our web page content based on visitors' browser type or other information.

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, click here.

How do we use cookies?

Cat Media uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in if you create an account with us.
  • Understanding how you use our website to improve user experience.
  • Advertising purposes.

What types of cookies do we use?

There are some different types of cookies; however, our website uses:

  • Necessary: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
  • Analytics: These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
  • Functionality: Cat Media website uses these cookies to recognise you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in. A mix of first-party and third-party cookies are used.
  • Advertising: Cat Media uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Cat Media sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies?

Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy Policies of other websites

You may consult this list to find the Privacy Policy for each of the advertising partners of catmedia.ie.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on catmedia.ie, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and to personalise the advertising content that you see on websites that you visit.

Please note that catmedia.ie has no access to or control over these cookies that are used by third-party advertisers.

Cat Media Ltd's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found on the browsers' respective websites.

Collection of data from Children

Cat Media’s website, services, events, resources, and marketing activities are intended for business users and are not directed at children. We do not knowingly collect personal data from children.

Where consent is relied on as the legal basis for processing personal data in relation to online services, and the individual is below the applicable age of digital consent, consent must be given or authorised by a parent or guardian. If you believe that a child has provided personal data to Cat Media, please contact us, and we will take appropriate steps to review and delete the information where required.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms when you accept our consent banner.

Changes to our privacy policy

Cat Media keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 1 April 2026.

How to contact us

If you have any questions about Cat Media’s privacy policy or the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: legal@catmedia.ie

Call us: (+353) 1 263 0390.

Or write to us by post: The Academy Building, Park West Business Park, D12FF83, Dublin, Ireland.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Cat Media has not addressed your concern adequately, you may contact the Irish Data Protection Commission.

 

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