Dublin HUG Events

A central hub for Dublin HubSpot User Group events

Join the community at Dublin HUG and enhance your HubSpot skills, focusing on the entire agentic customer platform, from AI, GTM strategies, to admin hands-on workshops to optimise HubSpot for business growth. Meeting in person every quarter at HubSpot House and running several online webinars throughout the year!
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What's New, Marketing Hub

Shay Redmond shared the latest updates in Marketing Hub and how they’re designed to support business growth, from the new ChatGPT Deep Research extension to the evolving capabilities helping marketing teams scale. Please note: part of this session was edited due to confidentiality around upcoming releases.

✦   Dublin HubSpot User Group

EXPLORE UPCOMING EVENTS:

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Online

UNBOUND Intelligence: From AI to Outcomes

What HubSpot’s Outcomes Era means for teams using the platform

October 2026

UNBOUND 2026 introduced HubSpot’s vision for the Outcomes Era, where AI, customer context and connected data work together to drive measurable results. We’ll unpack the key platform changes behind that shift and what they mean for HubSpot users in practice.

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 Online 

Practical Tips from HubSpot's Support Team

English & Spanish Sessions for Super Admins and Teams

2026

Join us this June for two Dublin HUG webinars with HubSpot’s support team, available in both English and Spanish. Based on the questions and issues support specialists handle every day, these sessions will share useful guidance on workflows, troubleshooting, imports, and collaborating more efficiently with HubSpot support.

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 Online 

Leading Through Change: A Customer Success Fireside Chat

AI, customer expectations and navigating constant change

November 2026

Join Anne-Marie Costigan, SVP of Global Customer Success, and Phil McHugh, VP of Global Customer Success, for a fireside chat on how customer success is evolving in the age of AI. We’ll explore changing expectations, the pace of transformation and what teams should focus on as they head into 2027.

EXPLORE PAST EVENTS:

 Dublin HUG 

Learn & Launch: Prospecting Agent

From Setup to Live: Deploy Your Prospecting Agent

2026

This hands-on Dublin HUG workshop gave attendees the opportunity to build and activate HubSpot’s Prospecting Agent directly in their own portals. During the session, participants chose their prospecting motion, created a target segment, configured their first play, and generated personalised outreach drafts informed by real buying signals, with support from a HubSpot expert throughout. 

 Dublin HUG 

Making Sense of HubSpot Credits

How credits work, where they’re used, and what HubSpot users need to know.

September 2026

HubSpot Credits are becoming an increasingly important part of how customers access and use AI-powered features across the platform. In this session, Amy Chamness, Lead Product Marketer for Pricing & Packaging at HubSpot, breaks down how the credits model works, where credits are used, and what HubSpot users need to know to better understand and manage their usage.

 Dublin HUG 

Prospecting Agent: Turning Insight into Action

How AI supports faster research and better outreach

June 2026

This webinar with Coke Orellana, HubSpot AI Specialist, teaches how HubSpot’s Prospecting Agent turns buyer signals, CRM data, and research into timely, personalised outreach. Learn how to activate the tool, configure plays, review AI-generated emails, and adopt AI-assisted prospecting with the right controls, giving you a clear starting point for using Prospecting Agent with confidence.

 Dublin HUG 

Building a Connected Customer Journey with AI in HubSpot

From Awareness to Customer Success

April 2026

Watch the video sessions from our April 2026 Dublin HUG, where HubSpot leaders and practitioners explored how AI is shaping a more connected customer journey across marketing, sales, and customer success. From AI search and GTM execution to Prospecting Agent and campaign capabilities, these sessions capture key ideas and examples shared during the event.

 Dublin HUG 

Getting Real Value from Breeze AI Webinar

How Breeze Studio and Breeze Assistant Support Daily Work

February 2026

Breeze AI is HubSpot’s AI layer, designed to work with full customer context inside your portal. In this session, Shay walks through Breeze Assistant and Breeze Studio, then answers practical questions from the Dublin HubSpot community on setup, credits, governance, and real-world use cases.

 Dublin HUG 

Morning Build with HubSpot

Leveraging Customer Agent

November 2025

A hands-on, workshop-style HUG designed for builders. This session introduced HubSpot’s Customer Agent and demonstrated how AI can securely connect HubSpot with external systems to power intelligent, automated experiences. Attendees explored real-world use cases, learned about guardrails and validation, and saw how backend logic ensures AI-driven actions remain safe, accurate, and aligned with business goals. 

 Dublin HUG 

From Inbound to Action

What’s New in AI‑Powered HubSpot Marketing

October 2025

This session explored how HubSpot’s latest AI capabilities are transforming inbound marketing into measurable, scalable action. Attendees learned how to move beyond theory and apply AI tools directly within HubSpot to drive smarter campaigns, better alignment, and faster results. Key themes included practical AI use cases, evolving inbound strategies, and how marketing teams can turn insights into execution without increasing complexity.

 

 Dublin HUG 

Unlock the Power of Your HubSpot Portal

Shaping the Future of Growth-Driven Marketing

July 2025

Focused on getting more out of what you already have, this event walked through ways to optimise and streamline your HubSpot portal. From data structure and reporting to automation and team adoption, the session highlighted how small changes can unlock major efficiency gains. Ideal for teams who feel they’re only scratching the surface of HubSpot’s capabilities and want to build a stronger foundation for scale.

Sales Workspace

Explore the latest Sales Workspace tools and how they help boost productivity and improve pipeline visibility. Katie Magorrian from HubSpot’s Customer Success team walks through real scenarios and shares best practices to help your sales team get the most out of the workspace.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Dublin HUG = Your  New Community 

Share the vibe, shape the next one →

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