Dublin HUG Events

A central hub for Dublin HubSpot User Group events

Join the community at Dublin HUG and enhance your HubSpot skills, focusing on the entire agentic customer platform, from AI, GTM strategies, to admin hands-on workshops to optimise HubSpot for business growth. Meeting in person every quarter at HubSpot House and running several online webinars throughout the year!
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What's New, Marketing Hub

Shay Redmond shared the latest updates in Marketing Hub and how they’re designed to support business growth, from the new ChatGPT Deep Research extension to the evolving capabilities helping marketing teams scale. Please note: part of this session was edited due to confidentiality around upcoming releases.

✦   Dublin HubSpot User Group

EXPLORE UPCOMING EVENTS:

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 Online 

Getting Real Value from Breeze AI Webinar

How Breeze Studio and Breeze Assistant Support Daily Work

February 2026

This session focuses on how Breeze Studio and the Breeze Assistant support everyday work inside HubSpot. Shay Redmond, Group Product Manager at HubSpot, will walk through both with a focus on practical application. How these tools support common tasks and how teams can use them thoughtfully within existing workflows.

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 Online 

Customer Agent Use Cases and Setup Across Teams

Configured to support real work and different roles

March 2026

This session focuses on how Customer Agent is configured and activated across different support teams inside HubSpot. Coke Orellana, AI HubSpot Specialist at HubSpot, will walk through practical use cases beyond traditional support scenarios, alongside key setup and rollout considerations. At the end of the session, we will open a live Q&A. 

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 In Person 

Building a Connected Customer Journey with AI in HubSpot

From Lead Generation to Customer Success

April 2026

This afternoon event brings HubSpot leaders and practitioners together to explore how AI is supporting a more connected customer journey across marketing, sales, and customer success. The focus is on how teams are using AI within HubSpot to improve alignment, decision-making, and customer experience across the full lifecycle.

EXPLORE PAST EVENTS:

 Dublin HUG 

Morning Build with HubSpot

Leveraging Customer Agent

November 2025

A hands-on, workshop-style HUG designed for builders. This session introduced HubSpot’s Customer Agent and demonstrated how AI can securely connect HubSpot with external systems to power intelligent, automated experiences. Attendees explored real-world use cases, learned about guardrails and validation, and saw how backend logic ensures AI-driven actions remain safe, accurate, and aligned with business goals. 

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 Dublin HUG 

From Inbound to Action

What’s New in AI‑Powered HubSpot Marketing

October 2025

This session explored how HubSpot’s latest AI capabilities are transforming inbound marketing into measurable, scalable action. Attendees learned how to move beyond theory and apply AI tools directly within HubSpot to drive smarter campaigns, better alignment, and faster results. Key themes included practical AI use cases, evolving inbound strategies, and how marketing teams can turn insights into execution without increasing complexity.

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 Dublin HUG 

Unlock the Power of Your HubSpot Portal

Shaping the Future of Growth-Driven Marketing

July 2025

Focused on getting more out of what you already have, this event walked through ways to optimise and streamline your HubSpot portal. From data structure and reporting to automation and team adoption, the session highlighted how small changes can unlock major efficiency gains. Ideal for teams who feel they’re only scratching the surface of HubSpot’s capabilities and want to build a stronger foundation for scale.

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Sales Workspace

Explore the latest Sales Workspace tools and how they help boost productivity and improve pipeline visibility. Katie Magorrian from HubSpot’s Customer Success team walks through real scenarios and shares best practices to help your sales team get the most out of the workspace.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Dublin HUG = Your  New Community 

Share the vibe, shape the next one →

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