Dublin HUG Events

A central hub for Dublin HubSpot User Group events

Join the community at Dublin HUG and enhance your HubSpot skills, focusing on the entire agentic customer platform, from AI, GTM strategies, to admin hands-on workshops to optimise HubSpot for business growth. Meeting in person every quarter at HubSpot House and running several online webinars throughout the year!
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What's New, Marketing Hub

Shay Redmond shared the latest updates in Marketing Hub and how they’re designed to support business growth, from the new ChatGPT Deep Research extension to the evolving capabilities helping marketing teams scale. Please note: part of this session was edited due to confidentiality around upcoming releases.

✦   Dublin HubSpot User Group

EXPLORE UPCOMING EVENTS:

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 Online 

Prospecting Agent + Buyer Intent Webinar

Set up Selling Profiles and Buyer Intent for your new teammate

April 2026

Join us for a practical, live walkthrough of HubSpot’s Prospecting Agent and Buyer Intent tools, and see how AI can help your team identify, prioritise, and engage high-intent accounts faster. We will cover how to translate intent signals into actionable prospecting lists, streamline outreach, give visibility into which buyers are most ready to talk.

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 Online 

Practical Tips from HubSpot Support Team

English & Spanish Sessions for Super Admins and Teams

April 2026

Join us this June for two Dublin HUG webinars with HubSpot’s support team, available in both English and Spanish. Based on the questions and issues support specialists handle every day, these sessions will share useful guidance on workflows, troubleshooting, imports, and collaborating more efficiently with HubSpot support.

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 Online 

Customer Agent Use Cases and Setup Across Teams

Configured to support real work and different roles

May 2026

This session focuses on how Customer Agent is configured and activated across different support teams inside HubSpot. Coke Orellana, AI HubSpot Specialist at HubSpot, will walk through practical use cases beyond traditional support scenarios, alongside key setup and rollout considerations. At the end of the session, we will open a live Q&A. 

EXPLORE PAST EVENTS:

 Dublin HUG 

Building a Connected Customer Journey with AI in HubSpot

From Awareness to Customer Success

April 2026

Watch the video sessions from our April 2026 Dublin HUG, where HubSpot leaders and practitioners explored how AI is shaping a more connected customer journey across marketing, sales, and customer success. From AI search and GTM execution to Prospecting Agent and campaign capabilities, these sessions capture key ideas and examples shared during the event.

 Dublin HUG 

Getting Real Value from Breeze AI Webinar

How Breeze Studio and Breeze Assistant Support Daily Work

February 2026

Breeze AI is HubSpot’s AI layer, designed to work with full customer context inside your portal. In this session, Shay walks through Breeze Assistant and Breeze Studio, then answers practical questions from the Dublin HubSpot community on setup, credits, governance, and real-world use cases.

 Dublin HUG 

Morning Build with HubSpot

Leveraging Customer Agent

November 2025

A hands-on, workshop-style HUG designed for builders. This session introduced HubSpot’s Customer Agent and demonstrated how AI can securely connect HubSpot with external systems to power intelligent, automated experiences. Attendees explored real-world use cases, learned about guardrails and validation, and saw how backend logic ensures AI-driven actions remain safe, accurate, and aligned with business goals. 

 Dublin HUG 

From Inbound to Action

What’s New in AI‑Powered HubSpot Marketing

October 2025

This session explored how HubSpot’s latest AI capabilities are transforming inbound marketing into measurable, scalable action. Attendees learned how to move beyond theory and apply AI tools directly within HubSpot to drive smarter campaigns, better alignment, and faster results. Key themes included practical AI use cases, evolving inbound strategies, and how marketing teams can turn insights into execution without increasing complexity.

 

 Dublin HUG 

Unlock the Power of Your HubSpot Portal

Shaping the Future of Growth-Driven Marketing

July 2025

Focused on getting more out of what you already have, this event walked through ways to optimise and streamline your HubSpot portal. From data structure and reporting to automation and team adoption, the session highlighted how small changes can unlock major efficiency gains. Ideal for teams who feel they’re only scratching the surface of HubSpot’s capabilities and want to build a stronger foundation for scale.

Sales Workspace

Explore the latest Sales Workspace tools and how they help boost productivity and improve pipeline visibility. Katie Magorrian from HubSpot’s Customer Success team walks through real scenarios and shares best practices to help your sales team get the most out of the workspace.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Prospecting Agent & Target Account

Explore the latest AI-powered sales tools in HubSpot, including the Prospecting Agent and new Target Accounts features. Fiachrá Duffy demos what’s possible and dives into a live Q&A on how sales teams can get the most from these updates.

✦   Dublin HubSpot User Group

Dublin HUG = Your  New Community 

Share the vibe, shape the next one →

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